Phi Kappa Psi Foundation raises more funds and builds stronger relationships with members.
The Phi Kappa Psi Foundation wanted to buck the trend of abysmal response rates by engaging fraternity members of all ages in the most appropriate ways. By connecting with the right people at the right time, the foundation raised hundreds of thousands of dollars for scholarships and leadership programming.
For over a century, the Phi Kappa Psi Foundation has helped members of the social fraternity across the world. The foundation aims to raise, invest, and grant funds—through scholarships, leadership programs, and housing campaigns—to achieve the most success.
“When we raise money, we are able to communicate with people what the impact is going to be for their dollars—and we get to celebrate through the granting of those dollars back to our members and our undergraduates,” explained Patrick Griffith, the foundation’s director of advancement services.
Griffith noted that Greek letter organizations typically receive a less than 3% response rate to their communications. With 80,000 living members in Phi Kappa Psi, he noted, “There is a lot of opportunity to reconnect with individuals.”
But the Phi Kappa Psi Foundation needed the best tools and strategy to make those connections.